We believe that marketing should be treated as an investment. Mutiny’s WarChest does just that, it’s the marketing investment analytics platform that provides insights to drive financial effectiveness in marketing.
Join the growing ranks of smart companies using WarChest to drive growth:
WarChest is able to learn as new data is ingested, ensuring your data is current with market trends, consumer behaviours and responds to how you will perform best in today’s market.
WarChest is no blackbox. We provide full model performance and transparent analytics, ensuring Data Science and Actuarial teams are able to verify and validate results quickly.
As a platform, WarChest operates in near-realtime with your data. Timeliness of data ensures it’s usable, you are able to use it to drive decisions and your teams can action and measure results.
Review all your marketing decisions, uncover which ones drove revenue and profitability alongside unpick whether you are invested effectively within a channel, activity or promotion. Identify the right levels of investment and maximise your effectiveness with analytics rapidly.
Know the impact of your decisions on marketing and media investment, and predict what will happen in different scenarios.
Build out your view of how the wider market impacts your performance, and change or adapt your decision making as a result.
Show the long-term effect of your brand’s health on sales, and know with confidence that increasing brand health by X% will directly impact your financial performance by $Y.
Track how pricing and discounts are impacting your sales, and how key sales periods are driving consumer sales behaviours.
Map which campaigns are delivering the largest revenue growth, or understand the impact of types of creative on your business.
WarChest looks at the impact of a brand on business units and product lines, enhancing the ability of a brand to understand high performing areas of marketing and financial contribution.
WarChest can house multiple brands and multiple product lines all at once. Marketers can use this hierarchy to model brands, sub-brands, business units and even company divisions accurately.
WarChest has integration capabilities with all the most common marketing data sources. Integrations are engineered to make the coordination and ingestion of data, easy and quick. Our advanced tool-suite automatically detects errors within data-sets and fast-tracks the repair process.
Improve which formats you use to drive your business growth, and understand how best to leverage formats for revenue improvements.
Know how to negotiate for better assets, relationships and more.