Identify how much to invest in brand, campaign types, contextual creative and more.
Lift marketing effectiveness & ROI. Predict future ROI.
Lift marketing effectiveness & ROI. Predict future ROI.
We believe that marketing should be treated as an investment. Mutiny’s WarChest does just that, it’s the marketing investment analytics platform that provides insights to drive financial effectiveness in marketing.
Informing millions of dollars of spend monthly.
Join the growing ranks of smart companies using WarChest to drive growth:
What our customers are saying
World-class marketing investment analytics powered by the gold-standard in econometrics and machine learning.
World-class marketing investment analytics powered by the gold-standard in econometrics and machine learning.
WarChest is a world-class marketing investment analytics platform that helps you make your marketing investments better. Every marketer needs to make decisions that lift performance and drive accountability. With WarChest, you have a platform that guides you to those decisions.
WarChest is a world-class marketing investment analytics platform that helps you make your marketing investments better. Every marketer needs to make decisions that lift performance and drive accountability. With WarChest, you have a platform that guides you to those decisions.
Automated learning
WarChest is able to learn as new data is ingested, ensuring your data is current with market trends, consumer behaviours and responds to how you will perform best in today’s market.
Transparent analytics
WarChest is no blackbox. We provide full model performance and transparent analytics, ensuring Data Science and Actuarial teams are able to verify and validate results quickly.
Real-time results
As a platform, WarChest operates in near-realtime with your data. Timeliness of data ensures it’s usable, you are able to use it to drive decisions and your teams can action and measure results.
The key features of WarChest
Review your brands
Review all your marketing decisions, uncover which ones drove revenue and profitability alongside unpick whether you are invested effectively within a channel, activity or promotion. Identify the right levels of investment and maximise your effectiveness with analytics rapidly.
Predict your performance
Know the impact of your decisions on marketing and media investment, and predict what will happen in different scenarios.
Understand market
impacts on your sales
Build out your view of how the wider market impacts your performance, and change or adapt your decision making as a result.
Model brand
Show the long-term effect of your brand’s health on sales, and know with confidence that increasing brand health by X% will directly impact your financial performance by $Y.
Understand pricing
and discounts
Track how pricing and discounts are impacting your sales, and how key sales periods are driving consumer sales behaviours.
Configurable model capabilities that best fit your business
Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. Process and share huge amounts of data security.
House of brands
Map which campaigns are delivering the largest revenue growth, or understand the impact of types of creative on your business.
Branded house
WarChest looks at the impact of a brand on business units and product lines, enhancing the ability of a brand to understand high performing areas of marketing and financial contribution.
Hybrid model
WarChest can house multiple brands and multiple product lines all at once. Marketers can use this hierarchy to model brands, sub-brands, business units and even company divisions accurately.
Integrations made easy
WarChest has integration capabilities with all the most common marketing data sources. Integrations are engineered to make the coordination and ingestion of data, easy and quick. Our advanced tool-suite automatically detects errors within data-sets and fast-tracks the repair process.
Breakdown different dimensions
Use WarChest to find what really drives marketing contributed revenue
Creative
Map which campaigns are delivering the largest revenue growth, or understand the impact of types of creative on your business.
Geography
Unlock insight across regions, markets and more.
Publisher
Understand which publishers, partners and sponsors are driving better performance.
Format
Look at what format is driving the most impact for your business over time.
Understand creative impact
Invest in winning geographies and markets
Invest into winning geographies and markets.
Optimise formats and delivery
Improve which formats you use to drive your business growth, and understand how best to leverage formats for revenue improvements.
Better informed negotiations
Know how to negotiate for better assets, relationships and more.
Get in touch with one of our friendly Mutineers to arrange your demonstration and take a step towards accelerating your growth with Marketing Investment Analytics with WarChest.