Track how pricing and discounts are impacting your sales, and how key sales periods are driving consumer sales behaviours.
WarChest is a world-class marketing investment analytics platform that helps you make your marketing investments better. Every marketer needs to make decisions that lift performance and drive accountability. With WarChest, you have a platform that guides you to those decisions.
WarChest is able to learn as new data is ingested, ensuring your data is current with market trends, consumer behaviours and responds to how you will perform best in today’s market.
WarChest is no blackbox. We provide full model performance and transparent analytics, ensuring Data Science and Actuarial teams are able to verify and validate results quickly.
WarChest is able to learn as new data is ingested, ensuring your data is current with market trends, consumer behaviours and responds to how you will perform best in today’s market.
Review all your marketing decisions, uncover which ones drove revenue and profitability alongside unpick whether you are invested effectively within a channel, activity or promotion. Identify the right levels of investment and maximise your effectiveness with analytics rapidly.
Know the impact of your decisions on marketing and media investment, and predict what will happen in different scenarios.
Build out your view of how the wider market impacts your performance, and change or adapt your decision making as a result.
Show the long-term effect of your brand’s health on sales, and know with confidence that increasing brand health by X% will directly impact your financial performance by $Y.
Track how pricing and discounts are impacting your sales, and how key sales periods are driving consumer sales behaviours.
WarChest can model multiple brands under the one business, helping you navigate your portfolio decisions and optimise your house of brands strategy further.
WarChest looks at the impact of a brand on business units and product lines, enhancing the ability of a brand to understand high performing areas of marketing and financial contribution.
WarChest can house multiple brands and multiple product lines all at once. Marketers can use this hierarchy to model brands, sub-brands, business units and even company divisions accurately.
Map which campaigns are delivering the largest revenue growth, or understand the impact of types of creative on your business.
Improve which formats you use to drive your business growth, and understand how best to leverage formats for revenue improvements.
Know how to negotiate for better assets, relationships and more.
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